Wednesday 3 December 2014

Analysis of a TV Advertisement - PG Tips

2 comments:

  1. James,

    This is an excellent analysis - for the most part, you define terms, then explain them in context and provide appropriate examples.

    To improve:
    - are the shot types 'simple'? Think very carefully about the language you use and whether you could explain things more clearly using terms
    - use more terms, specifically when talking about 'setting' and lighting - could you add more detail and find more specific terminology?
    - what type of transition is a pinwheel?
    - break AIDA up into more detail
    - more needed on persuasion techniques, e.g., USP, advertising by association, celeb endorsement etc. - see sheet on blog
    - add a reference list.

    EllieB

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  2. Excellent - well done James.

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